The Related Literature And Studies English Language Essay

The Related Literature And Studies English Language Essay Communication is an integral part of human existence and development. Engaging in it is inevitable particularly in a business setting as it is relative to promoting an idea, product, service, or organization to create value or make a sale (Khan). Successful businesses recognize the value of communication in the workplace which requires proficiency in oral and written communication skills. The latter is engineered to display information effectively on the page in order to get results, to inform, to request, to entertain, or to persuade (Holloway). In fact, 90% of all business transactions involve written communications (DePompa). Hence effective business communication demands ideas, thoughts, and concepts to be expressed and presented in an orderly, formal, and effective manner. English as Second Language (ESL) learners perceive business writing skill as far more challenging than that of oral business communication. The former requires the use of written English based on standards set by prescriptive authorities associated with publishing houses and schools (www.wikipedia.com). Teachers, like the researcher, are faced with the challenge of addressing students lack of business writing skills which emanates from their confusion and difficulty in understanding the concepts governing business writing. Business writing is a highly demanding process that necessitates an organization in the development of thoughts, ideas, and accuracy in word choices. The most common problem that confronts teachers of the writing class does not lie so much on what to ask students to write about; the difficulty is more on how to motivate the students to write interesting and effective materials. Writing for its own sake is a drag, and produces boring output (Ikeguchi). Writing only becomes an interesting activity when the teacher knows how to go about teaching it. One very important point the teacher can consider to increase motivation is to actually become a very good supporter and facilitator in the entire writing process. In this regard, the use of newspaper articles as intervention in the improvement of business writing is can be considered. The use of newspaper articles can be an effective intervention to implement in the writing-learning process because it can easily be adapted in Business Communication and Writing class. Newspaper articles offer situations that students are likely to encounter in real life. Through newspaper articles, they can use their experiences and prior knowledge to respond appropriately, and even creatively. This intervention can also help students with low English proficiency to arouse interest so they can actively participate in the class activities. The use of newspaper articles motivates students to write what they want, what they need, and what they feel. Because of the increased responsibility to participate through a variety of writing exercises, students may gain confidence in using the target language in general. Students are more responsible managers of their own learning (Larsen Freeman). This paper intends to find out whether the use of newspaper articles as intervention in the improvement of business writing skills of iACADEMY students is effective. Background of the Study Having the mindset of directly addressing the need for ready-to-hire graduates/applicants of both the information technology (IT) and business industries, Mr. Mitch Andaya, former Dean of the College of Computer Studies in DLSU and Vice-President of STI Colleges Head Office, together with the other founders, established the Information and Communications Technology Academy, now better known as iACADEMY, in March of 2002. The school acquired the first and third floors of the PhilCare Building in Ayala Avenue corner Dela Rosa Street in Makati City. At present, the school occupies the third to the fifth floor of the building that has been renamed iACADEMY. iACADEMY offers Bachelor of Science in Computer Science (BSCS) with Specialization in Software Engineering, Bachelor of Science in Information Technology (BSIT) with Specialization in Digital Arts, and Bachelor of Science in Business Administration (BSBA) with Specialization in Marketing and Advertising Management, Bachelor of Science in Animation (BSA), Bachelor of Science in Game Development (BSGD), Bachelor of Arts in Multimedia Arts and Design (AB MMA), and Bachelor of Arts in Fashion Design (ABFD). iACADEMYs library houses a good selection of hard-to-find and imported books, a generous number of local text books and reference materials, and half a dozen desktop computers equipped with the internet, the latest software for IT-related courses and electronic books (e-books) encompassing a variety of subjects to address the needs of its students across all degrees. It also has been on daily subscription with two of the more prominent Philippine broadsheets, the Manila Bulletin and the Philippine Star. Several copies of the daily issues of these broadsheets are accessible to everyone who works for or studies in the institution. However, based upon the school librarians personal observation, only a handful of individuals, most of whom are faculty members, take the time to read these newspapers. Students become interested with these learning materials only when the need arises, like when assignments necessitate them to read and photocopy articles in these newspapers. This study, which aims to improve the students business writing skills, also hopes to make students become active newspaper readers after they discover the real-life learning opportunities it can offer. The advent of computer and internet technology may have invited people to forgo handwritten letters, but definitely not letter writing itself. The existence of the computer and internet in fact has revolutionized letter writing, particularly its speed in creation, transmission, and feedback. And, with the development of electronic mailing system (e-mail), people probably write more than they actually used to. The internet may have decreased the interest of people to perform the task of hand writing but it has also increased peoples preference for written communication (Bly). Two decades or so ago, most managers dictated letters which their secretaries typed. Today, more professionals personally transcribe their letters as computer literacy, including a working knowledge on MS Word and Excel has become a basic managerial requirement (Bly). This goes to show that there is an increase in the number of individuals who are actively performing the skill of writing everyday; therefore, a call for more emphasis on teaching and learning writing skills is an imperative. Majority of iACADEMYs student population comes from the upper-middle to the high-class members of the society. Most of them are graduates of private or exclusive high schools. However, this alone cannot be taken as a guarantee of their English proficiency, both in oral and written communication. Business Communication and Writing course falls under the umbrella of English for Specific Purpose (ESP) course; therefore, it requires a higher level of English proficiency. This is why the course is set as the third English course to be taken by students while the first two English courses are its prerequisites. iACADEMY English faculty are alarmed with their students poor writing performance. These students barely pass or even fail their English subjects because they exhibit below average level of competency, particularly in writing; and when asked why they performed rather poorly, they blamed their very little exposure to the language and uninteresting English subjects as the culprits. English language educators have to admit that ensuring the students improvement in writing performance is in their hands. Writing only becomes an interesting activity when the language educator knows how to go about teaching it and by increasing students motivation in engaging students in the writing process. In this regard, the use of newspaper articles as intervention in the improvement of business writing of iACADEMY students is recommended for consideration. In the Philippines, there are very limited studies related to the topic. The researcher would therefore attempt to make a modest contribution to this area through a different approach by the use of newspaper articles as intervention in the improvement of business writing. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt_z9dw0vr6EOM0wIGh7Fo2hL_ih6OI91clIsUxiKrn9LxW3gHchYyfaIeQ1nyvLGaOzQr0IZTYefUfVMCsedJrwObVrRSPbhT1Oc2Q7mCcNWNCPL8Pzolw6fkH24hZZiugqxMfJrYHr6y/s1600/iACADEMY.jpg Map of the Location of Information and Communications Technology Academy Figure 1 Theoretical Framework The framework of this research is anchored on two approaches. First is Communicative Language Teaching (CLT) or Communicative Approach (CA) or in its earlier stage, Notional Functional Approach; and second is the Craftsmanship approach in Business Communication. The CLT approach is the result of the works of educators and linguists known as the Council of Europe language experts (Bryam) in the early 1970s and was further developed by David Wilkins, a prominent linguist who used the term communicative approach in 1974 (Wilkins). It can be further traced to the work of Chomsky in the 1960s, when he advanced the two notions of competence and performance as a reaction against the prevalent audio-lingual method of the time. The central theoretical concept and goal of the CLT approach is communicative competence, a term introduced into discussions of language use and second or foreign language learning together with communicative language teaching in the early 1970s (Savignon). Communicative competence can be defined in terms of the expression, interpretation, and negotiation of meaning and looks to both psycholinguistic and socio-cultural perspectives in Second Language Acquisition (SLA) research to account for its development (Savignon). Teaching writing in the SLA context is one of the main objectives of foreign language teaching and learning. It involves a preparatory phase known as the decision-making phase. This phase entails defining the rhetorical problem: establishing a purpose for writing, determining the audience and a topic. Secondly, the ensuing writing processes are then determined and established. These processes involve the planning, transcribing, and reviewing of the composed work (Lee). The CLT approach to writing is an effective approach because it allows students to draw from their prior knowledge, actively navigate their way through the various writing processes with the appropriate scaffolding, and finally present their understanding of the content. One application of CLT approach is the use of authentic materials. Proponents of CLT have advocated the use of authentic real-life materials in the classroom which include language-based such as newspapers, magazines, advertisements, or graphic and visual sources in which communicative activities can be built (Jin, Application of Communicative Approach in College English Teaching). The range of exercise types and activities compatible with CLT is unlimited. Moreover, it is not assumed in this approach that the teacher is the center of all classroom activities (Al-Mutawa); therefore, the CLT is a learner-centered approach to language learning; and that the teachers and learners motivation and positive attitude are crucial for effective teaching and learning. Finally, as each classroom is different and is composed of different types of learners, several techniques and strategies may be used to address individual learner differences within the SLA environment (Lee). The second theory that this study will use as framework is the Rhetorical Theory in Business Communication. This theory declares that the communication process is neither a single nor a linear process; but is rather continuous making the entire communication process clear to all parties involved. One of the major approaches that the rhetorical theory offers to business communication is the Craftsmanship approach, which is based upon the well-crafted sales letter. It posits that the purpose of the letter is to convince, inform, and arouse its readers interest; therefore, it should be written with the you attitude, wherein the writer attempts to identify with the readers needs, perspective, language, and desires. This then becomes the master strategy for planning means of stimulating the readers faculties in various letter situations (Brooks). The you attitude is given due attention and emphasis by George Burton Hotchkiss. He says that what is true of sales letters is equally true of all other kinds of business letters. He further suggests that the first thing the writer must do is to form the habit of looking at the subject of his message from the readers viewpoint and language; and more importantly, he must get what is called the you attitude. The ideas and concepts in a letter should be expressed from the point of view of the reader. Whatever is said must be expressed in language directed at the reader himself (Hotchkiss and Kilduff). Aside from the you attitude, principle, Hotchkiss also adds five concepts that should always be observed when writing a business letter correctness, clearness, conciseness, courteousness, and character (Hotchkiss and Kilduff). These concepts are known as the, 5 Cs of business writing, should be evident in any type of business letter. Conceptual Framework The researcher has come up with a conceptual framework (see Fig. 1) based upon the theoretical framework of this study. Experimental (treatment) and control groups are included in the framework design. The process to be used for the experimental (treatment) group will be from a pretest to the use of newspaper articles to the posttest that will provide data for the validation of the hypotheses. The control group will undergo the process of a pretest to the conventional pedagogy to the posttest that will provide data for validation of hypotheses. The teaching methodology to be applied for this group is lecture-discussions. Experimental Group Control Group Pretest Pretest Conventional Teaching Conventional Teaching Posttest Use of Newspaper Articles as Intervention Posttest Improved Business Writing Skills Research Paradigm Figure 2 Statement of the Problem The main purpose of the study was to look into the effectiveness of using newspaper articles as intervention in the improvement of business writing performance in the Business Communication and Writing class of iACADEMY during the third trimester of school year 2011-2012. More specifically, the study aimed to answer the following sub-problems: Based on the 5 Cs of writing, what were the writing performances of the experimental and control groups in the following: Pretest Posttest Was there any significant difference between the pretest and the posttest writing performance of the two groups: Experimental group Control group Was there any significant difference in the pretest writing performance of the two groups: Experimental group Control group Was there any significant difference in the posttest writing performance of the two groups: Experimental group Control group Hypotheses: There is no significant difference between the pretest and the posttest writing performance of the experimental group. There is no significant difference between the pretest and the posttest writing performance of the control group. There is no significant difference in the pretest writing performance of the experimental and control groups. There is no significant difference in the posttest writing performance of the experimental and control groups. Scopes and Limitations This study focused on determining the effects of using newspaper articles as intervention in the improvement of business writing performance of iACADEMY students. The research subjects were taken from two heterogeneous groups of students enrolled at the Information and Communications Technology Academy (iACADEMY) in Makati City during the third semester of school year 2011-2012 and who were officially enrolled in ENG103 Business Communication and Writing course. The lecture-discussions for this study were based on the ENG103 (Business Communication and Writing) syllabus designed by the researcher three weeks prior to the start of the third trimester. The institution where he teaches allows members of the faculty to modify the course syllabus provided that such modifications are geared towards better delivery of the much needed learning of the students. Both experimental and control group were provided with the same lectures but with differences in the pedagogical approach. The control group was given only the lecture presentations and practice drills while the experimental group had newspapers articles integrated in the class activities in addition to the usual lecture presentations and practice drills. The newspaper articles chosen by the researcher typified the following principles of CLT approach (Jin, Application of Communicative Approach in College English Teaching): (1) Communicative Principle; (2) Task Principle; and (3) Meaningfulness Principle. Significance of the Study The individuals, who can benefit from this study, include the students, the language and the literature instructors, the curriculum designers, and future researchers. Students. The implementation of the study will benefit college students since newspapers can help them develop not only their reading and speaking skills, grammar, and vocabulary, but also their writing skill. Newspaper articles are considered to be authentic learning materials that provide real-life learning that motivates students to utilize previous life experiences and prior knowledge of a given topic. It can also serve as a model for proper execution of the writing tasks. Language Arts Instructors. The use of newspaper articles as intervention in the improvement of the business writing skills of students gives English instructors more up-to-date teaching materials that are readily accessible to them and their students. Newspaper articles can also serve as good examples for students to improve their writing skills. Curriculum Designers. Inevitably, academicians who focus on innovating designs of the English curriculum would need to find better if not pioneering approaches to teaching English as a second language. It is in this light that such professionals might want to consider including and utilizing newspaper articles in developing curricula that would focus on both language and literature. Other researchers. This study can open new doors for researchers to investigate the effects of the use of newspaper articles in the improvement of the writing performance of students in the English classes, and probably in other disciplines as well, such as in science, history, and values education. Definition of Terms The following terms are defined operationally and conceptually in the study: Authentic Materials. These are materials which involve language naturally occurring as communication in native-speaker contexts of use, or those selected contexts where Standard English is the norm. Business Communication. This is sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also refer to how a company shares information to promote its product or services to potential consumers. Business Communication Skill. This is the ability to convey information to another effectively and efficiently. Business managers with good verbal, non-verbal and written communication skills help facilitate the sharing of information between people within a company for its commercial benefit. Character. This is both an intellectual and emotional quality of the business letter that expresses the writers unique personality in a very natural way, with due regard for his subject and his reader, making the letter a more adequate substitute for personal representative. Clearness. This is an intellectual quality of the business letter that shows its quality of impression and is therefore always to be judged from the readers viewpoint. The writer always knows what he means if he means anything at all. If the reader, however, does not know what a statement means, such a statement lacks this quality of clarity. Communication. This is the two-way process by which information is being conveyed between two individuals, a sender and a receiver, through a common system of symbols, signs, or behavior in order to reach mutual understanding and create a shared meaning. Communicative Competence. It is a situational ability to set realistic and appropriate goals and to maximize their achievement by using knowledge of self, other, context, and thereby to generate adaptive communication performances. Communicative Principle. This principle uses activities that involve real communication situations that promote learning. Conciseness. This is an intellectual quality of the business letter that demands as little as possible of the readers time and gives the kind of service that builds goodwill. Control group. This is a group of students to be used as standard comparison in a control experiment. Conventional Pedagogy. This is the standard way of providing learning to the students at iACADEMY, which incorporates PowerPoint presentations with lecture-discussions. Correctness. This is both an intellectual and emotional quality of the business letter. It is an intellectual quality because the words, spelling, grammar, and punctuation must all be in conformity with established usage. It is also an emotional quality because incorrectness distracts and irritates, and arouses contempt because it gives a bad suggestion of ignorance, carelessness, or haste on the part of the writer. Courteousness. This is an emotional quality of the business letter that is based upon consideration for the readers feelings and personality by the studious avoidance of any idea that would offend. A writer should have no difficulty in securing this quality if he has a genuine recognition of the readers equality with himself. ENG 103. This is the course code of Business Communication and Writing, which is the third English subject needed to be taken by the students after accomplishing the prerequisite English courses Communication Arts 101 and Oral Communications with Public Speaking. Experimental group. This is a group of students that will under study to determine the effects of using newspaper articles as intervention in business writing performance Learner-centered Approach. This is an approach to education focusing on the needs, abilities, interests, and learning styles of the students with the teacher as a facilitator of learning, rather than those of others involved in the educational process, such as teachers and administrators. Lecture-Discussion. This is a teaching model that uses what students already know by building their own background; presents information in a systematic manner; and uses teacher questioning to involve students actively in the learning process. Meaningfulness Principle. This involves language that is meaningful to the learner supports the learning process. Newspaper Article. This is a written work published in print for the purpose of propagating the news, research results, academic analysis, or debate in a scheduled publication such as the broadsheets. Posttest. This is an achievement test that will be used to identify the students level of improvement in their writing skills upon attainment of learning in the given lecture-discussions and activities performed in class. Pretest. This is a diagnostic test which aims to determine the students preparedness in beginning a new course of study. The test helps in the assessment of the student needs in learning the topics to be covered in the instructional design. Proficiency. It is mastery of a specific behavior or skill demonstrated by consistently superior performance, measured against established or popular standards. Second Language Acquisition (SLA). This is the process by which people of a first language learn a second language in addition to their native language. Task principle. This principle involves activities in which language is used to carry out meaningful tasks to promote learning. Writing rubric. This is an assessment tool that attempts to communicate particular level of expected qualities in writing performance areas specifically based upon the 5 Cs of Business Writing. Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES Presented in this chapter are the foreign and local literatures and studies which are relevant to the present study because such contain written reviews or commentaries of other researchers, theorists, and professionals with regard to the use of newspaper articles as intervention in the improvement of business writing. As a result of some limitations, the researcher acknowledges the fact that there is a possibility that other relevant literatures are still unread, either due to time constraint or distance issues of the location of the resource materials. Despite this discrepancy, the researcher tries to exhaust, to its fullest capabilities, the internet that seems to augment and provide sufficient information to supplement the library materials available. Foreign Literature J.C. Richards (2006) states that the ever-growing demand for good communication skills in the English language has created a huge demand for teaching English and an enormous demand for quality language teaching materials and resources. Learners today set themselves the demanding goal of being able to master English on a high proficiency level. Even employers demand that members of the workforce exhibit good English language skills, both oral and written. The demand for an appropriate teaching methodology is therefore an imperative (J. C. Richards). According to Carol Rzadkiewicz, communication is vital in an organization because it not only connects members within a specific department but also connects them to those from other departments, from other branches, and, in todays global economy, from around the world. Moreover, communication can make the difference between success and failure for a company. Good communication helps ensure the efficient operation of all levels of an organization, from the lowest to the highest, whereas poor communication often results in inefficiency; and as successful business leaders know, inefficiency equals a loss of productivity and, consequently, a loss of profits (Rzadkiewicz). Lee believes that writing must first be given a clear definition so that a philosophy or an approach to teaching writing in SLA classroom maybe utilized. Writing as communication may be defined as how learners put thoughts down on paper and develop them into some kind of coherent text (p.245) (Lee). Writing skill is a difficult task for it requires prior knowledge of the language components such as morphology, phonology, syntax, semantics, and pragmatics. These components serve as broader aspects of language for the underlying foundation of language skills like vocabulary, capitalization, syllabification, punctuation, sentence structure, sequential order, and initiation and maintenance of thoughts (Brice). Beare (2012) revealed that for many ESL learners, learning to write fluently in English is much more challenging than learning to speak fluently. Even for advanced level learners, written communications can come much more slowly in English than spoken communications because written communication is more formal; spoken communication allows for more mistakes; less reflection goes into spoken English than written English; and expectations are much higher for formal written English. It is important when teaching written English skills especially for business English to be aware of the challenges that learners face when learning to function in a written English environment and considerations should be given to achieve this. One such consideration is that acquiring speech is an unconscious act, whereas learning to write takes a conscious effort on the part of the learner. Another is that written language must be filtered through a system, which can be phonemic, structural or representative, etc. The individual must not only learn to recognize the meaning of words orally, but also go through a process of transcribing these sounds. Lastly, the process of transcribing requires the learning of other rules and structures thereby cognizing a previously unconscious process (Beare). Widdowson ¼Ã‹â€ 1978 ¼Ã¢â‚¬ °enumenrates two aspects in language; one is rules, such as grammar, that determine correctness, and the other is the performative ability that allows people to undertake meaningful communication. He labels the correctness as usage and the performance as use. Since the language functions systematically and communicatively, both spoken and written modes of language cannot leave out either the grammatical and communicative aspects (Widdowson). Communicative writing can be described as the act of corresponding. Of course, as Widdowson ¼Ã‹â€ 1978 ¼Ã¢â‚¬ °acknowledges, the socially reciprocal setting of the written mode is different from that of the spoken mode because, unlike listeners, readers are not always available for immediate responses or, even worse, for any form of interactions whatsoever. However, communicative writing entails the presence of readers as target audience. The important point is that one can write following grammatical rules, and one can compose in order to communicate with others through writing, yet, if the one does not write with the target audience in mind, composition cannot be an act of communication. According to Richards and Rodgers (1986), the theory of CLT approach is holistic rather than behavioristic. It starts with a theory of language as communication which implies knowledge of the grammatical system as well as performance (Richards and Rodgers). Widdowson (1984) stated that in other words, such competence includes both the usage and use of the language (Widdowson). Richards, J. C. (2006) explains that communicative competence embraces three fundamental dimensions: first, the ability to use linguistic means to realize a variety of language functions; second, the ability to use language appropriately with due consideration of the social context in which communication takes place; and third is the ability to develop strategies to manage the negotiation of meaning. This specification of communicative competence is the hallmark of the CLT approach because it cannot be founding the theoretical framework of any other method of or approach to language teaching (J. C. Richards). The CLT approach to teaching writing in the second language acquisition (SLA) context introduces two essential phases: first, a decision-making phase and a second phase whereby the ensuing writing processes are determined and established (Lee). The decision-making phase entails defining the rhetorical problem. It involves establishing a purpose for writing, determining an audience and a topic, ac

Advantages of Arranged Marriages Essay

Marriage is a union or an institution in which two individuals are bound together legally, religiously or otherwise. It occurs as a result of several motives such as emotional, physical, legal, religious, financial, etc. Marriage is not always between two individuals of opposite genders and not everyone involved goes into it of their own free will. In ancient history, women barely had rights of their own and were considered properties of their families and properties of their husbands after marriage. This belief went on for centuries until the 19th and 20th centuries when people in Europe, America and a couple other continents began to make several legal changes to improve the rights of women. For these reasons and many more, marriage has become one the most debated issues in societies today. It is said to be one of the subjects that brings about chaos and confusion in families and societies and that its disadvantages vary on the type of marriage in question. Arranged marriages are one of the many types of marriages people are most skeptical about. Some people even feel that it causes more havoc in families than any other type of marriage. Arranged marriages are mostly practiced by royal families all around the world and in most cases, it is considered not as a union between a man and a woman as husband and wife but as a partnership or an alliance formed between two families. Although arranged marriages may not be completely beneficial to the couples in some cases, it tends to have more advantages than disadvantages in the society today because it reduces the rate of divorce in societies, it guarantees a wider range of happiness in families and it is a secure form of marriage (country reports on human rights practices 2008). To begin with, there are fewer cases of divorce in arranged marriages today and this is as a result of a few precautions taken before a marriage is actually arranged. Firstly, marriages are usually arranged either by the parents of the individuals, a close family member or a matchmaking agency. They (especially the parents) all ensure that the couples that are paired together are compatible in every way (Mayzin 2013). Thorough background checks such as religious, social, financial, cultural and even medical checks are carried out on both individuals. Secondly, divorce is not tolerated in most, if not all, of the societies where arranged marriage is practiced (Zuberi 2013). To elaborate further, arranged marriages are common in countries like India, Nepal, Pakistan, Bangladesh and Sri Lanka and there is very little tolerance for divorce in these countries. Lastly, most arranged couples try to resolve their problems amicably to avoid embarrassment from their parents. As stated earlier, when a marriage is arranged, the union is not only between the couple but also between the two families so when couples in arranged marriages have misunderstandings, they try their best to resolve them as quickly as possible in order to prevent their parents from finding out about it and interfering in their private lives. Due to this, the couples end up saving their marriages unconsciously by making sure none of their misunderstanding lasts longer than is necessary. In addition, arranged marriages tend to guarantee a wider range of happiness to the couples involved. To start with, although some of them get off to wrong starts and the first few years do not appear to be as blissful as expected, the couples learn to coexist with each other sooner or later. When they realise that hating and loathing each other is nothing more than a waste of valuable time they should spend to get to learn more about their spouse, they tend to loosen up and, with equal effort from both sides, learn to care for each other. In most cases, the initial feeling of hate eventually turns to love (Lee 2013). Also, the couples in arranged marriages have a lot of similar interests. Most couples in love marriages tend to engage in oral brawls when it comes to family matters and decision making in general because of lack of common interests on certain issues. Like cases as these are rare in arranged marriages due to the critical scrutiny conducted by the parents and family members of the couples before they are labelled as a perfect match. Finally, most love marriages occur as a result of spontaneous decisions made due to irrational thinking. Take for instance, the movie, â€Å"A few best men†. A man and a woman went to an island for a short vacation and while they were there, they met and fell in love instantly. Or so they thought. They spent their time getting to know each other and after ten days, the duration of the vacation, they felt they knew all there was to know about each other so they decided to get married. They had a great honeymoon and promised to be with each other forever. After a few months, they began to have several arguments due to their many dissimilar preferences and countless clashes of interest. Then reality struck; their blissful marriage was over and they had gotten to the stage where they both felt miserable and couldn’t stand each other. A couple more months and they were divorced and had gone their separate ways. Moreover, arranged marriages can be considered as safe marriages because of the following reasons. First of all, there are no social inferiorities between the couples in arranged marriages due to the many similarities in their backgrounds. For instance, if an arranged couple attends a social event together, neither of them would feel out of place because they both have similar upbringing and have both had comparable social experiences. Also, couples have low expectations in arranged marriages because they barely get to know much about their spouses before they get married. They just trust that their families have made the right choices for them so they go along with it and hope for the best to come out of the situation. Due to this, the couples have low expectations of their spouses and sometimes their partners turn out to be amazing; this strengthens the foundation of the marriage. In situations where this is not the case, the little expectations minimizes the level of disappointment. Finally, there are rarely cases of domestic violence in arranged marriages. Just as stated earlier, before a marriage is arranged, thorough background checks are conducted on the potential partners and if as much as a hint of violence is spotted in the background of either of them, the person is not likely to be chosen as a spouse. Furthermore, opponents argue that arranged marriages could also be considered as forced marriages. In some cases, this argument could be legitimate because some couples are forced into marriage for family and societal benefits. For example, some parents force their children, especially the female children, to get married to people from wealthy families with high social standards because of some financial difficulties their families might be facing at the moment or plainly because of a craving for family name and social recognition. In other words, this argument could also be irrelevant and inauthentic for the following reasons. Firstly, arranged marriages these days are optional and are only carried out with the children’s consent (Should arranged marriages be outlawed? 2013). Before a marriage is arranged, the potential couples are brought together, introduced and are given unlimited time to get to know each other. After this phase is completed, the individuals are left to decide whether or not they want to spend the rest of their lives with the person in question. If after this, neither of them is interested in the other, the topic is dropped and a new search for another suitable partner begins. Lastly, forced marriages are obsolete and are against the law (Travis 2000). A law has been enforced that parents forcing marriages on their children is against the law and could be charged with a criminal offence. With this law enforcement on their necks, parents would not dare to marry their children off against their will. In conclusion, arranged marriages have been said to solve several problems such as incompatibility in couples, difficulty in finding a spouse, inferiority complex, etc. Although arranged marriages may not be completely beneficial to the couples in some cases, it tends to have more advantages than disadvantages in the society today because it reduces the rate of divorce in societies, it brings about peace and harmony in families and it is a secure form of marriage.

Basic Solutions for Bad Study Habit

†¢Balancing school and friends. This can be a challenge. Friendships are important but so is school. The best way to balance school and friends is to study together. Good friends will support your academic and future goals. You can also make friends with other people who are planning for college and taking the same classes as you. †¢Add interest to your reading assignments. To get through a long reading assignment, imagine yourself in the story. Get involved. Ask yourself, â€Å"What is important to remember about this section? † You should always take notes or underline key sections and discuss the material with others in your class.You can also create a study group and break the assignment into different sections. Each person can be responsible for closely studying one part of the text. The other parts you can skim or outline. Then get together as a group to share what you’ve learned. †¢Cramming before a test. Cramming before a test is always a bad idea . Start studying well in advance. Begin with an hour or two a day and then increase your study time as exams approach. †¢Don’t know where to start. Your challenge is to prioritize. With a big project, list all the things you have to do.Then split the project into small, manageable chunks. Ask, â€Å"Which part is due first? Which part of the assignment is worth more points? Which task will take the most time to complete? † Decide which tasks are most important and what order you’ll use to get things done. Then get started! The most important thing to remember is start early and work a little bit each day. You’ll be amazed at how much progress you make. †¢Staying up all night to study. Before a test, it is important to get enough sleep. Period. Make time to relax and unwind before each test.Be sure to eat well, sleep well and maybe get some exercise. You’re more likely to do better on the test if you take care of yourself. †¢Not enoug h time to study. The trick to solving this problem is getting organized. Bring out all of your notes and textbooks. Identify the most important information and the things you don’t understand. Focus your study time and energy on learning those things. If you need extra help, ask a teacher or tutor. If after school activities are the problem, keep a calendar with game days, meetings, assignments and practice times.Start assignments right when you get them, and use lunch hours and breaks to make extra progress. †¢Trouble remembering things. If you only have trouble sometimes, try connecting new information with your own examples and experiences. Use rhymes, poems or mental pictures to help remember important facts. Some people even make up songs to help them remember things. If you always have trouble remembering, no matter how long or hard you study, talk to your teacher or school counselor. They can talk with you about your specific problems and recommend strategies to h elp.

Vietnam War The Easter Offensive

The Easter Offensive occurred between March 30 and Oct. 22, 1972, and was a later campaign of the Vietnam War. Armies Commanders South Vietnam United States: Hoang Xuan LamNgo DzuNguyen Van Minh742,000 men North Vietnam: Van Tien DungTran Van TraHoang Minh Thao120,000 men Easter Offensive Background In 1971, following the failure of the South Vietnamese in Operation Lam Son 719, the North Vietnamese government began assessing the possibility of launching a conventional offensive in spring 1972. After extensive political infighting among senior government leaders, it was decided to move forward as a victory could influence the 1972 US presidential election as well improve the Norths bargaining position at the peace talks in Paris. Also, North Vietnamese commanders believed that the Army of the Republic of Vietnam (ARVN) was overstretched and could be easily broken. Planning soon moved forward under the guidance of First Party Secretary Le Duan who was assisted by Vo Nguyen Giap. The main thrust was to come through the Demilitarized Zone with the goal of shattering ARVN forces in the area and drawing additional Southern forces north. With this accomplished, two secondary attacks would be launched against the Central Highlands (from Laos) and Saigon (from Cambodia). Dubbed the Nguyen Hue Offensive, the attack was intended to destroy elements of the ARVN, prove that Vietnamization was a failure, and possibly force the replacement of South Vietnamese President Nguyen Van Thieu. Fighting for Quang Tri The US and South Vietnam were aware that an offensive was in the offing, however, analysts disagreed as to when and where it would strike. Moving forward on March 30, 1972, Peoples Army of North Vietnam (PAVN) forces stormed across the DMZ supported by 200 tanks. Striking the ARVN I Corps, they sought to break through the ring of ARVN firebases located just below the DMZ. An additional division and armored regiment attacked east from Laos in support of the assault. On April 1, after heavy fighting, Brigadier General Vu Van Giai, whose ARVN 3rd Division had born the brunt of the fighting, ordered a retreat. That same day, the PAVN 324B Division moved east out of the Shau Valley and attacked towards the firebases protecting Hue. Capturing the DMZ firebases, PAVN troops were delayed by ARVN counterattacks for three weeks as they pressed towards the city of Quang Tri. Coming into force on April 27, PAVN formations succeeded in capturing Dong Ha and reaching the outskirts of Quang Tri. Beginning a withdrawal from the city, Giais units collapsed after receiving confusing orders from I Corps commander Lieutenant General Hoang Xuan Lam. Ordering a general retreat to the My Chanh River, ARVN columns were hit hard as they fell back. To the south near Hue, Fire Support Bases Bastogne and Checkmate fell after prolonged fighting. PAVN troops captured Quang Tri on May 2, while President Thieu replaced Lam with Lieutenant General Ngo Quang Truong on the same day. Tasked with protecting Hue and re-establish the ARVN lines, Truong immediately set to work. While the initial fighting in the north proved disastrous for South Vietnam, staunch defending in some places and massive US air support, including B-52 raids, had inflicted heavy losses on the PAVN. Battle of An Loc On April 5, while fighting raged to the north, PAVN troops advanced south out of Cambodia into Binh Long Province. Targeting Loc Ninh, Quan Loi, and An Loc, the advance engaged troops from the ARVN III Corps. Assaulting Loc Ninh, they were repelled by Rangers and the ARVN 9th Regiment for two days before breaking through. Believing An Loc to be next target, the corps commander, Lieutenant General Nguyen Van Minh, dispatched the ARVN 5th Division to the town. By April 13, the garrison at An Loc was surrounded and under constant fire from PAVN troops. Repeatedly assaulting the towns defenses, PAVN troops ultimately reduced the ARVN perimeter to about a square kilometer. Working feverishly, American advisors coordinated massive air support to aid the beleaguered garrison. Launching major frontal attacks on May 11 and 14, PAVN forces were unable to take the town. The initiative lost, ARVN forces were able to push them out of An Loc by June 12 and six days later III Corps declared the siege to be over. As in the north, American air support had been vital to ARVN defense. Battle of Kontum On April 5, Viet Cong forces attacked firebases and Highway 1 in coastal Binh Dinh Province. These operations were designed to pull ARVN forces east away from a thrust against Kontum and Pleiku in the Central Highlands. Initially panicked, II Corps commander Lieutenant General Ngo Dzu was calmed by John Paul Vann who led the US Second Regional Assistance Group. Crossing the border Lieutenant General Hoang Minh Thaos PAVN troops won quick victories in the vicinity of Ben Het and Dak To. With the ARVN defense northwest of Kontum in a shambles, PAVN troops inexplicably halted for three weeks. With Dzu faltering, Vann effectively took command and organized the defense of Kontum with support from large-scale B-52 raids. On May 14, the PAVN advance resumed and reached the outskirts of the town. Though the ARVN defenders wavered, Vann directed B-52s against the attackers inflicting heavy losses and blunting the assault. Orchestrating Dzus replacement with Major General Nguyen Van Toan, Vann was able to hold Kontum through the liberal application of American airpower and ARVN counterattacks. By early June, PAVN forces began withdrawing west. Easter Offensive Aftermath With PAVN forces halted on all fronts, ARVN troops began a counterattack around Hue. This was supported by Operations Freedom Train (beginning in April) and Linebacker (beginning in May) which saw American aircraft striking at a variety of targets in North Vietnam. Led by Truong, ARVN forces recaptured the lost firebases and defeated the final PAVN attacks against the city. On June 28, Truong launched Operation Lam Son 72 which saw his forces reach Quang Tri in ten days. Wishing to bypass and isolate the city, he was overruled by Thieu who demanded its recapture. After heavy fighting, it fell on July 14. Exhausted after their efforts, both sides halted following the citys fall. The Easter Offensive cost the North Vietnamese around 40,000 killed and 60,000 wounded/missing. ARVN and American losses are estimated at 10,000 killed, 33,000 wounded, and 3,500 missing. Though the offensive was defeated, PAVN forces continued to occupy around ten percent of South Vietnam after its conclusion. As a result of the offensive, both sides softened their stance in Paris and were more willing to make concessions during negotiations.

Women s Art Journey By Depicting Women - 941 Words

From ancient times to the present, many artists begin their art journey by depicting women. Although women have been excluded from art history for a few centuries, a closer look at what inspired great male artists shows they were still very much involved. For some of history’s most famous artists, the lives of women were not simple ones, they were more than muses or wives; they were partners in love, passion and creativity. As Marie-Therese Walter to Picasso, Frida Kahlo to Diego Rivera. Before the modern art era, portraying a female nude in paintings were forbidden. However, this forbidden rule did not restrain artists’s passion for portraying women. Figures from Greek mythology rivalled saints and biblical characters in arts, providing endless opportunities for erotic portrayals. Of these, Venus was the most popular. According to myth, Kronos cut off Uranus’s genital and cast them into the sea, the foam of which symbolizes his semen. Aphrodite, or Venus, was bo rn fully grown from that foam. Venus represents the goodness of love, sex, beauty, and fertility. Botticelli’s Birth of Venus (c. 1484; Florence, Uffizi), Titian’s Venus of Urbino (c. 1538; Florence, Uffizi) and Francois Boucher’s The Toilette of Venus(c.1751, French, Paris) can all in their different ways be recognized as personifications of sexual beauty and also reflects the role of women in society. Botticelli’s â€Å"Birth of Venus†Ã¢â‚¬  remains one of the profound treasures of the Florentine Renaissance.Show MoreRelatedThe Way Of The Ways1687 Words   |  7 Pagesthe history of art. Even an advanced course focusing on fetishism, in art that is, failed to reveal to me the frankness of these drawings, while exposing me to similar subjects in arts ranging from the primitive, as produced by the first peoples of the Earth, to contemporary photography. These drawings were produced by Giulio Romano, a student of Raphael, in the early 1520s and subsequently engraved and printed by Marcantonio Raimondi. They form a series of sixteen images depicting a variety ofRead MoreThe Art Museum : New York948 Words   |  4 Pagesdream. For we did not conceive of this new idea. I have been blessed with such an opportunity, to view the art of the â€Å"modern man.† I am taken to a location called the SoHo Contemporary Art Museum, where I am placed before a picture of a man by the name of Charlie Chaplin. As I study the painting, the colors catch my eye in ways that I am not accustomed to. They are vibrant and catch the viewer s eye in such a way that makes your eyes gaze outwards, but then lures them back to the image of the man standingRead MoreA Renaissance Time Traveler - Original Writing951 Words   |  4 Pagesdream. For we did not conceive of this new idea. I have been blessed with such an opportunity, to view the art of the â€Å"modern man.† I am taken to a location called the SoHo Contemporary Art Museum, where I am placed before a picture of a man by the name of Charlie Chaplin. As I study the painting, the colors catch my eye in ways that I am not accustomed to. They are vibrant and catch the viewer s eye in such a way that makes your eyes gaze outwards, but then lures them back to the image of the man standingRead MoreThe Journey Of Postmodern Art1631 Words   |  7 PagesThe Journey to Postmodern Art The field of visual art is extremely broad, therefore art historians have been attempting to categorize it based on style, time of creation, and subject matter for centuries. Much like any other sociological aspect of life, the culture and time period in which it was made has a great impact on the artist which directly influences their art. Though art is and always has been a way for someone to express themselves, limitations from certain parties took some of that experienceRead MoreJacques † Joseph Tissot s Waiting For The Train1842 Words   |  8 PagesPublic Art Gallery) by painting the interaction of a young middle-class woman and the modern environment of a London train station. Tissot (1836-1902) was a French Realist who broke away from the traditions of religious and classical painting through the style of rigorous naturalism which was common in the nineteenth century. He paints life as it is in the modern era, depicting the social and cultural norms of the time. The so cial and cultural norms of the nineteenth century are seen in Tissot s WaitingRead MoreMedical Ethics Final Essay : Medicine1553 Words   |  7 Pagessixty from hating God and blaming everyone for her cancer to now becoming a righteous women. She would go to the mosque every Friday, pray every day, and find ways that proactively explained her cancer and the pain she faces every day. Middle of 2007 after battling cancer for almost two years she was finally Cancer free and from then on she is one of the most grateful women I know. The stories, poems, and works of art that I have encountered in this class has great correlation to my aunts cancer storyRead More Madonna: Successfully Incorporating Sexuality Into Music Essay1084 Words   |  5 Pagesshe has publicised herself through the media, and through this media she has stuck to the concept that sex does sell. Madonna was born on the 16th of August 1958 as Louise Veronica Ciccone, in Bay City, Michigan. She began her journey into the most influential industry and medium by moving to New York to become a ballerina. From this young age she was very aware of the human body and the way it is perceived. She knew that the body needed to be sold in some way,Read MoreAre Asher Levs Paintings Disrespectful to His Parents?1598 Words   |  7 PagescenterbAre Asher s paintings of the Cruxifixion an ultimate act of disrespect towards his parents?/b/center br brAsher Lev paints against the values of his family and community. He disregards Jewish traditions and observance by pursuing his passion for art. His individuality has him disobeying the Rebbe, the mashphia, his mythic ancestor as well as his parents. Asher does not intend for his artwork to be harmful, but that they convey truths and feelings. Yet, the Brooklyn CrucifixionsRead MoreWhy Alam Attends An Art Gallery Essay1866 Words   |  8 PagesThis sense of gratitude for one’s own works is also demonstrated multiple times within text, but one of my favorite instances is the scene where Alam attends an art gallery showcase and chooses the cheapest piece of art work that featured a black woman in it. This, in his mind, is achieving the goal of representing feminin ity, beauty, and blackness within his household. He truly feels satisfactory, and even proud of himself, of this act when in all reality the image has no significance to the messageRead MoreAnalysis Of The Book The Eyes Of A Journalist By Camille Preaker Essay2039 Words   |  9 Pagesthe 2000’s, somewhere down in the bible-belt south. Preaker – a white female in her thirties – has a multitude of mental issues, two recounted in the book are depression and self-injurious behavior (e.g. cutting). Recently being discharged from her 6-month care at a psychiatric hospital for the aforementioned ailments, she is sent for work to her hometown. There are two seemingly-linked cases of young girls: a missing and a murdered one, with the potential serial killer. On her journey, Preaker:

Middle West Utilities Company Samuel Insull - 3282 Words

Middle West Utilities Company and Samuel Insull The fraud case of Middle West Utilities Company can almost entirely be contributed to one man: Samuel Insull. At the age of 22, Insull moved to America to work as a secretary to Thomas A. Edison through a recommendation from his employer, E.H. Johnson (Columbia University Press, 2010). The young secretary worked for the inventor for a decade during which time he played a large role in the creation of several of Edison’s early companies including Edison General Electric Company, known today as General Electric Company (Childs I, 1932). In the formation of this company, Insull was appointed vice-president in charge of manufacturing as a reward by Edison for all of the hard work he had put in†¦show more content†¦Although it should have shown a loss since the first day of organization, the corporation manipulated accounts so grossly that a nearly quarter of a billion dollar deficit no longer existed on the books (Childs III , 1932). Long before his big downfall, Insull came up with a financial instrument known as an â€Å"open-ended mortgage† to help fund his projects (Wasik, 2006). This was an ever expanding line of credit backed by the corporation’s bonds. This large amount of available cash allowed Insull and his company make large investments in order to grow the already large company even larger. However, when the stock market crashed in 1929, those banks which had loaned him enormous amounts of cash suddenly demanded repayment of the borrowed funds (Wasik, 2006). However even after the crash, Insull continued to invest (Childs III, 1932). Had he halted his expansion, rather than deepening his debt, he may have been able to pay the loans back (Childs III, 1932). It is said that the final â€Å"nail in the coffin† was placed by a $110 million dollar loan Insull took to pay a premium for stock in several Chicago utility companies (Childs III, 1932). He pledged $440 million worth of his stocks in order to receive the loan and over the following two years stock prices fell (Childs III, 1932). The investment value fell below the value of the $110 million loan used to buy them, and nothing could be done to raise the money

Qualitative Health Involv Indigenou People â€Myasssignmenthelp.Com

Questions: What Is The Significance For Incorporating E-Commerce Activity In Retailing? What Are The Essential Problems Associated With The Application Of E-Commerce Application In Retail Activities? What Are The Effective Solutions That Can Be Brought About For Addressing The Problems Concerning The Application Of E-Commerce In Retailing? Answers: Introduction The advent and growth of internet has significantly contributed in the growth of electronic commerce and online retailing activity both along the Asian and other developed economies of Europe and America. However, the same is also observed to account for the growth of security issues that potentially affect the service potential of the e-commerce retail firms and also the customer satisfaction levels(Crew Brennan, 2014). The research activity is divided along different parts like identification of the research problem with also highlighting the research aims and objectives. Subsequently it also focuses on conducting an empirical research while also formulating research methodologies for carrying out the research activity. It would also focus on identification of the budget and time required for accomplishment of the project. Problem Statement The development and growth of e-commerce and online retailing activities has contributed to the generation of potential advantages for both the retail institutions on one hand while also helped in servicing the needs of customers in a potential fashion thereby enhancing the level of customer experiences and satisfaction. However, the retail institutions tend to suffer from a growing level of security threat owing to the existence of unauthenticated purchasers or customers and also in terms of growth of different types of online security leaks amounting to growth of hacking activities, malware and virus intrusion and also the Denial of Service or DOS attacks. The e-commerce and online retailing companies are thereby required to continually innovate and develop on their security aspects for generation of effective services to customers in an enhanced fashion(Paulos, 2015). Research Aims and Objectives The research is required to be constructed for understanding the fashion in which e-commerce is incorporated in the activities of the retail institutions. It would thereby focus on understanding the different benefits and problems concerning the application of e-commerce in retailing. Further, it would also highlight on the different solutions that can be generated thereof for addressing the problems concerning e-commerce application in retail. Research Objectives The objectives of the research activity are highlighted as under. To understand the need for incorporating e-commerce in retail applications. To reflect on the benefits concerning the application of e-commerce in retail. To understand and evaluate on the problems concerning the incorporation of e-commerce in the retail sphere. To reflect on the potential solutions for addressing the problems concerning the application of e-commerce in retail. Justification of the Project The project earns justification in that it aims in understanding the emergence and growth of different security issues concerning the online retailing activities conducted by the different e-commerce retailing institutions. The existence of gross security issues is observed to significantly affect the efficiency and productivity of the retail institutions while it also tends to affect the level of customer satisfaction and experience(Vallabhaneni, 2013). The research project thus potentially focuses on understanding and reflecting on the different types of security issues concerning online and electronic commerce while also focuses on generating effective solutions thereof. Outcome of the Research Project The research activity focuses on generating different outcomes associated with the undertaking of the research project. The conducting of the research project would contribute in understanding the different types of e-commerce applications in retail It would also help in understanding and reflecting on the different benefits and challenges associated with the application of e-commerce in the retail sphere. Finally, the research activity would also help in highlighting the different solutions that can be brought about for reducing the impacts of e-commerce problems in retail activities. E-Commerce Development in Retail The development and growth of e-commerce in the retail can be effectively evaluated concerning the growth of e-commerce and online retail sales in the European retail sector. The amount of online retail sales in Europe is taken to amount to Euros 191 billion by the close of 2017 from Euros 112 billion during 2012. The growth in the amount of online retail sales along the five year period is taken to achieve a compounded growth rate of around 11 percent. The online and e-commerce retailing activity is taken to govern a significant share of the total retail sales pertaining to different European regions like United Kingdom, Germany and France along the stated period. The growth of online retailing activity pertaining to different European regions compared along two periods 2012 and 2017 are reflected as follows. The e-commerce potential of the retail institutions is evaluated in terms of the level of attractiveness, infrastructural potential and other developments in the regulatory and retailing aspects(In, 2016). The growth and development of internet usage along different markets both Asian and European has largely contributed in the growth of e-commerce oriented retailing activity. Internet usage among the Asian consumers is observed to gain a significant increase compared to other retail consumers residing along European and North American markets. Subsequently the development and growth of broadband retailing activity contributed in easier and faster downloads that in turn helped in the successful of e-commerce and e-tailing websites. Along with the development of e-commerce and online retailing the level of security concerns gained emphasis that accounted for bringing about needed security solutions. Subsequently the development of mobile commerce generated an extended arm to the growth of e-commerce and online commerce(Fernie, Fernie, Moore, 2015). Benefits/Advantages of E-Commerce Development in Retail The development and growth of electronic commerce and online retailing is evaluated to generate potential benefits to customers. Customers earned benefits owing to the existence of lower prices generated by retailers with also the generation of large number of product choices. Similarly, the development and growth of online commerce and retailing also contributed in helping the retail institutions gain effective access to foreign markets and in gaining higher retail productivity. Growth and development of online retailing also accounting for generation of sustainable and greener retailing with also the generation of optimized solutions regarding delivery of products thereby benefiting the larger society. Similarly, the advent of e-commerce and online retailing also helps in enhancing the competitive edge of the retail institutions associated with the generation of effective customer services and also in the generation of a seamless retailing platform enabling greater communication(Cr ew Brennan, 2014). Development of online retailing activity potentially contributes in helping the customers earn greater visibility to product catalogues while it also helps the retail institutions in generating greater control over sales and purchases activity conducted through the use of the online platform. Like customers the retailers can also earn cost advantages in terms of reduction in level of inventory management costs while operating based on the online framework. Online retailing activities also contribute in generation of increased brand awareness for the products and services while also helping the retailers gain and evaluate information associated to purchasing and shopping habits of customers(Management Association, 2017). Problems/Challenges associated with E-Commerce Development in Retail The development and use of electronic commerce activity in the retail sphere though tends to reflect potential advantages yet it reflects the existence of potential challenges underlined as follows. The e-commerce companies suffer from increasing threat associated to the lack of effective verification measures. The retail institutions only earn a limited amount of information associated to customers for which they fail to ascertain the authenticity level of customers. The same accounts for increased revenue losses for the e-commerce companies in cases where the customers turn out to be false in nature(Wei, 2014). Returns generated by customers account for increased amount of costs associated to shipment and logistics. It also affects the brand value of the retail institutions. Again, lack of effective integration between different systems like order management, customer support, dispatch and also order tracking tends to affect the effectiveness of the services provided to customers. It thereby affects the level of customer satisfaction and experiences(Paulos, 2015). The retail institutions involved in the generation of online retailing activity are observed to suffer from a potential challenge owing to growth in the level of switching costs. It is observed that around 86 percent of customers tend to shift from one e-commerce Company to another in search for better and prompt services in a seamless setting, existence of large number of product assortments and also existence of effective discounts. The online retailing services are also observed to suffer from the incidence of potential security threats owing to reduction of cyber security and growth of hacking activities like teardrop attacks, attacks concerning brute force, plashing and also the Denial of Service (DOS) attacks. The incidence of DOS attacks affects the normal operations and the server(Rezaei, 2017). Solutions to Problems concerning E-Commerce Development in Retail The authentication issues concerning customers can be aptly addressed by the retail institutions through the generation of textual and e-mail messages to them. Likewise the generation of Interactive Voice Response (IVR) by the retail institutions can further enhance the level of authentication in case of cash-on-delivery orders. Development of an effective seamless platform contributes in helping the retail institutions sustain potential relationship with logistics partners, vendor firms and customers. The same helps in effective management of customer returns. Incorporation of the right quality of customer servicing and customer management systems potentially helps the retail institutions in sustaining effective relationship with the customers and also in addressing their queries and complaints in an effective and responsive fashion(Vallabhaneni, 2013). The e-commerce companies are required to operate in terms of involving the parameters of innovation in their services and product portfolio such that the same helps in both attracting and retaining potential customers. The development of apps for Smartphones and tabs contribute in generation of a seamless environment for servicing consumer needs. Similarly, the estimation of customer retention scores also contribute in effective understanding of the feasibility of the customer servicing platforms and thereby in generating effective recommendations thereof(Al-Hamami, 2014). Incorporation of the Security Sockets Layer (SSL) acts as an effective multiple security measure and two-factor level of authentication serves as a potential solution to the security problem concerning e-commerce applications. Similarly, the incorporation of effective payment options like credit cards and other alternative methods like Bitcoin and also cryptocurrencies further contribute in reducing the level of threat emerging from vulnerability of use of credit and debit cards(Ghosh, 2012). Research Paradigm The research is to be conducted based on the employment of both Interpretivism and also the use of Positivism research philosophy. Employment of Interpretivism research paradigm requires the researcher for development of unstructured or open ended questionnaires such that the same would contribute in generation of in-depth inferences in a narrative and qualitative fashion. An elucidated understanding would be gained based on the different problems associated with the e-commerce incorporation in retail and also effective solutions to such. The inferences gained based on the use of interpretivism research being elucidatory are qualitative in nature and would potentially address the research objectives (Hussein, 2009). The employment of Positivism research philosophy requires the researcher to focus on the development of structured or close ended questionnaires such that the same contributes in the generation of specific and quantitative inferences. Further, positivism research encourages the researcher for incorporating statistical and other diagrammatic tests involving graphs and charts for generation and elucidation of quantitative inferences. It would contribute in addressing the research hypotheses (Hammer, 2015). Research Technique In terms of research technique the research activity potentially focuses on the incorporation of both inductive and deductive research techniques. Incorporation of Inductive Research technique management the researcher to study a number of different books, journals and other online articles available in association with the research issue. The study of different literary sources contributes in the development of theoretical models and aspects that in turn generates novel theories relating to the research issue. Empirical research carried out through the study of theories and models contributes in development of a conceptual model associated to the understanding of the problems and its impacts regarding e-commerce applications in retail business (Gioia, Corley, Hamilton, 2013). Application of deductive research technique requires the researcher to develop research hypotheses and thereby focus on the incorporation of quantitative research tools like statistical and diagrammatic tools for proving the research hypotheses thus constructed. Use of deductive research technique contributes in the generation of specific research inferences (Cortina, Aguinis, DeShon, 2017). Research Design The research activity associated with the understanding of the problems and the impact of problems regarding e-commerce application in retail business is focused on being conducted through the use of different types of research designs like secondary, primary and triangulated research. The employment of secondary research requires the researcher to study different secondary literary sources like books, journals and other online articles associated to the research topic. Application of secondary research helps the researcher to gain access to qualitative resources in a timely fashion and also in a cost effective manner. It also helps in the gaining of authentic and empirical inferences associated with the research issue (Parker, Morgeson, Johns, 2017). Application of primary research requires the researcher to focus on the development of unstructured and structured questionnaire sets for conducting of interviews and survey respectively. The conducting of interviews associated to focus groups potentially contributes in the generation of qualitative data and narrative inferences highlighting the perceptions of the respondents regarding the research issue. Survey activity is conducted through surveying a large population of respondents such that it helps in the generation of specific and quantitative inferences that would help in addressing the research hypotheses. Conducting of primary research though contributes in the generation of current inferences yet is observed to be both costly in nature and also that which requires greater time (Venable, Pries-Heje, Baskerville, 2016). Finally, the combination of both qualitative and quantitative research aspects reflects on the application of triangulated research. The application of triangulated research contributes in enhancing the quality of the research activity and generation of both elucidatory and specific inferences associated with the research issue (Wolf Floyd, 2013). Data Collection Data collection associated with the interview research activity requires the researcher to focus on the incorporation of effective quality microphones and also pen and paper for collection of interview transcripts associated to the research issue. Further, data collection associated to interview based research also requires the development of unstructured questionnaire that contributes in undertaking of interview of focused group respondents (Wright, Wahoush, Gabel, Jack, 2016). Again, data collection associated to survey research activity requires the development of structured questionnaire sets that would help in the conducting of survey and generation of specific and quantitative research inferences. The structured questionnaire sets are distributed through the use of physical and online mailing system and also through the use of survey monkey as an online data collection tool (McCarthy, Wagner, Sanders, 2017). Sampling The requirement for development of focused groups regarding the conducting of interview requires the application of non-probability sampling styles like the convenience sampling style for collection of sample respondents. The convenience sampling technique would contribute in the generation of a sampling population encompassing around 20 managerial respondents from the middle and higher managerial level in the retail industries. It would help in the selection of managerial respondents in a random fashion from a larger population of managerial respondents (Etikan, Musa, Sunus, 2016). Again, the sample population for the conducting of survey activity would require the use of probability sampling styles like the stratified random sampling approach. The application of stratified random sampling requires the researcher for collection of sample respondents in a random fashion from two different strata sets like staffs and customers of retail institutions and enterprises. A total of 100 respondents would be chosen from the two strata sets for the generation of the survey population. Application of the stratified random sampling style potentially helps in reduction of emergence of sampling errors as is observed in case of use of simple random approach of sampling (Cekim Kadilar, 2017). Data Analysis The collection of qualitative data sets associated to the research issue requires the researcher to focus on the generation of codes through the identification of words and phrases that help in highlighting different themes like e-commerce, retail institutions and stores, application of e-commerce in retail, problems and benefits of e-commerce application in retail and solutions to problems regarding e-commerce application in retail. Generation of different codes rightly helps in evaluating relationship and association between the different codes and thereby in finding qualitative correlation between such for addressing the research objectives (Gioia, Corley, Hamilton, 2013). On the contrary, the collection of quantitative data sets associated to the research issue requires the tabulation of the quantitative data sets in excel and thereby in incorporating statistical and diagrammatic tools for gaining of needful inferences. A five point likert scale is required to be developed associated with the different structured questionnaires such that potential responses in the form of percentage of responses associated to the different themes would be gained and tabulated in excel sheet for being subjected to statistical and diagrammatic tools. The quantitative inferences thus gained would be reflected in the form of charts and graphs for helping in effectively addressing the research objectives (Wright, Wahoush, Gabel, Jack, 2016). Research Ethics The undertaking of focused interviews and survey activity requires the researcher for aptly meeting the objectives of research ethics. The researcher is required to firstly let the respondents understand the rationale behind conducting the research activity. The respondents are required to understand the manner in which the research conducted would help in generating needed awareness regarding problems concerning application of e-commerce to retail business and solutions to be generated thereof. Understanding the rationale regarding conducting of the research activity would contribute in the generation of needed support and also in the gaining of needful inferences for fulfilling the research questions and objectives (Graf, 2017). Further, the researcher is also required to ideally reflect and generate a written statement to the respondents stating that the personal information of the respondents and also the inferences generated by them would not be published in a printed and online fashion without gaining due permission from them. The same would help in enhancing the level of trust and commitment of the respondents regarding generation of potential and effective inferences for aptly addressing the research topic (Graf, 2017). Organization of the Study The research study is organised in terms of different steps highlighted as follows. The study is initiated in terms of highlighting the problem statement concerning the conducting of the research. It would then highlight on the different aims and objectives concerning conducting of the research activity with also reflecting on the research questions. Further, an empirical research based activity is required to be constructed through the involvement of different literary aspects concerning study of books, journals and other online literary sources such that the same would contribute in the generation of a conceptual diagram. Subsequently research hypotheses is constructed while methodological aspects concerning the conducting of the research is required to be formulated for gaining of effective inferences for addressing the research issue. The study also focuses on highlighting the cost and time required for conducting the research. Project Budget The project budget for carrying out the research activity is rendered as follows. Task Contents Budget Identification of Problem Statement and Research Objectives Identifying the problem for which the research activity is generated. Generation of research objectives in bullet form $50 Empirical Research and Literature Review Carry out research through consultation of journals, books and other online articles associated to e-commerce and online retailing $200 Development of Conceptual Framework Development of a Conceptual Model based on Inferences gained from Empirical Research $100 Formulation of Research Methodology Identification of research methods, designs, techniques, process of data collection and sampling and also techniques for conducting data analysis. $300 Total Cost $650 Project Schedule The project schedule is reflected in the form of a Gantt Chart rendered as follows. Serial No Tasks September October November 1 2 3 4 5 1 2 3 4 5 1 2 3 4 1 Identification of the Research Problem 2 Identification of Research Aims and Objectives 3 Setting justification for conducting research 4 Conducting of Literature review and development of Conceptual Diagram 5 Framing of Research Methodology 6 Collection of effective data sets through conducting of interview and survey 7 Data Analysis through Coding and use of Diagrammatic Tools 8 Identification of research budgets 9 Generation of conclusions 10 Final drafting and submission of Research Report References Al-Hamami, A. H. (2014). Handbook of Research on Threat Detection and Countermeasures in Network Security. United Kingdom : IGI Global. Cekim, H. O., Kadilar, C. (2017). Hartley Ross type unbiased estimators using the stratified random sampling. Hacettepe Journal of Mathematics and Statistics , 46 (2), 165-176. Cortina, J. M., Aguinis, H., DeShon, R. P. (2017). Twilight of Dawn or of Evening? A Century of Research Methods in the Journal of Applied Psychology. Journal of Applied Psychology , 102 (3), 274-290. Crew, M. A., Brennan, T. J. (2014). Postal and Delivery Innovation in the Digital Economy. United Kingdom : Springer. Etikan, I., Musa, S. A., Sunus, R. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics , 5 (1), 1-4. Fernie, J., Fernie, S., Moore, C. (2015). Principles of Retailing. New York : Routledge . Ghosh, A. K. (2012). E-Commerce Security and Privacy. United Kingdom : Springer. Gioia, D. A., Corley, K. G., Hamilton, A. L. (2013). Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology. Organizational Research Methods , 16 (1), 15-31. Graf, C. (2017). The Pillars of Publication Ethics and Research Integrity: Spread the Word. Chinese Medical Journal , 130 (12), 1502-1504. Hammer, M. R. (2015). The Developmental paradigm for intercultural competence research. International Journal of Intercultural Relations , 48, 12-13. Hussein, A. (2009). The use of Triangulation in Social Sciences Research: Can qualitative and quantitative methods be combined? Journal of Comparative Social Work , 1-12. In, L. (2016). Encyclopedia of E-Commerce Development, Implementation, and Management, Volume 1. United Kingdom : IGI Global. Management Association. (2017). Mobile Commerce: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications. United Kingdom : IGI Global . McCarthy, J., Wagner, J., Sanders, H. L. (2017). The Impact of Targeted Data Collection on Nonresponse Bias in an Establishment Survey: A Simulation Study of Adaptive Survey Design. Journal of Official Statistics , 33 (3), 857-871. Parker, S. K., Morgeson, F. P., Johns, G. (2017). One Hundred Years of Work Design Research: Looking Back and Looking Forward. Journal of Applied Psychology , 102 (3), 403-420. Paulos, B. (2015). The Legal Architecture for E-Commerce in Ethiopia: Lessons from the EU Experiences. United States : diplom.de. Rezaei, S. (2017). Apps Management and E-Commerce Transactions in Real-Time. United Kingdom : business. Vallabhaneni, S. R. (2013). Wiley CIA Exam Review 2013, Internal Audit Knowledge Elements. United Kingdom : John Wiley and Sons. Venable, J., Pries-Heje, J., Baskerville, R. (2016). FEDS: a Framework for Evaluation in Design Science Research. European Journal of Information Systems , 25, 77-89. Wei, J. (2014). Mobile Electronic Commerce: Foundations, Development, and Applications. United Kingdom : CRC Press. Wolf, C., Floyd, S. W. (2013). Strategic Planning Research: Toward a Theory-Driven Agenda. Journal of Management , 30 (10), 1-35. Wright, A. L., Wahoush, O., Gabel, C., Jack, S. ,. (2016). Qualitative Health Research Involving Indigenous Peoples: Culturally Appropriate Data Collection Methods. The Qualitative Report , 21 (12), 2230-2245